Every element from first contact through legacy giving contributes to the experience. The best experiences consider marketing, design, user interface, and even device choices from the view of the person involved.
Whether a product or service, we need to tell a story. Do we say we are the best, or do we show it. The best story tellers mix both into a narrative that is interesting and compelling. Something to willingly give our attention to.
Great ideas are everywhere- the magic appears in the execution. Bringing together a wide range of disciplines into one experience takes a lot of translating of language and concepts. Each skill has a different way of speaking.
Remember when we used to be able to learn one skill and have a career? That was neat. Now we get to learn and grow with every new medium and technology, and if we’re really lucky, make up new ones. I love that.